# About LINQ > LINQ is the Economic Process Modelling platform: it shows what your processes are worth, not just what they cost. Meet the team, read our story and get in touch. Source: https://thinklikelinq.com/about-linq/ # Showing organisations what their processes are _actually worth_ LINQ is the Economic Process Modelling (EPM) platform. Most organisations know what their processes cost; almost none know what they are worth. LINQ models your people, systems, actions and information, and shows where each process creates value, destroys it and leaves it on the table, so transformation and AI decisions rest on economic evidence. [Start modelling for free](https://my.thinklikelinq.com/#/register) [Get in touch](#contact) No credit card required. ![A team smiling as they review data together](https://thinklikelinq.com/uploads/2025/04/img-1-1.webp) 70% of digital transformation projects fail to deliver expected value. McKinsey, 2018 ## We’re on a mission to _change that_ Transformation fails when it runs on conviction instead of economics. Most programmes measure what a process costs and how fast it runs, then automate it. But automating a step that destroys value only destroys it faster. Our mission is to close the gap between strategy and execution by showing what every part of a process is worth: its contribution to revenue, cost, risk, option value and information value. With that economic evidence, leaders can decide which processes to rebuild, which to amplify and which to leave alone, and know where AI will create value before they commit the budget. ## From the information supply chain to _Economic Process Modelling_ 1. ### The information supply chain LINQ started because we saw a problem: businesses were drowning in data but struggling to connect the dots. Founder Neil Calvert saw first-hand how organisations struggled to connect data capture and store business value. In response, he developed the concept of an information supply chain (ISC) to model how data flows through a business, referencing existing content, actions and outcomes to highlight inefficiencies and opportunities. 2. ### A digital twin of the organisation At a Gartner event, discussions about business transformation resonated with LINQ’s approach. Without realising it at first, we were building a Digital Twin of the Organisation (DTO), a concept that has since become central to our mission. 3. ### 100 days to a working platform Within 100 days we had a clear vision and a proof of concept. We had turned our idea into a working platform, launching our Minimum Lovable Product (MLP). Early adopters provided critical feedback, helping refine the system. 4. ### Model, envision, test Over time, LINQ has evolved to help organisations model their current state, envision future possibilities and test assumptions before making costly changes. 5. ### Economic Process Modelling Developed with Doug Laney, the analyst who created Infonomics, EPM is the next step: if information has economic value, so do the processes that create, use and discard it. LINQ Version 3 builds EPM into every model, scoring each part of a process for what it contributes, not just what it costs. [How EPM works →](https://thinklikelinq.com/economic-process-modelling/) ![A team reviewing a LINQ executive summary of costs on a large screen](https://thinklikelinq.com/uploads/2025/04/img-2-1.webp) ## The people _behind LINQ_ Behind LINQ is a team with backgrounds in data analysis, business transformation, economics and technology. We are problem-solvers and collaborators, committed to helping organisations see what the way they work is really worth, and to change it with confidence. - ![Neil Calvert](https://thinklikelinq.com/uploads/2025/04/neil.webp) ### Neil Calvert Chief Executive Officer - ![Ian Clarke](https://thinklikelinq.com/uploads/2025/04/ian.webp) ### Ian Clarke Executive Director - ![Antony Williams](https://thinklikelinq.com/uploads/2025/04/antony.webp) ### Antony Williams Product Owner and Lead Developer - ![Beverley Caldwell](https://thinklikelinq.com/uploads/2025/04/beverly.webp) ### Beverley Caldwell Chief Marketing Officer - ![Harry Williams](https://thinklikelinq.com/uploads/2026/07/Harry-Williams-for-newsletter-Feb-26-1.w570.webp) ### Harry Williams LINQ Analyst and Consultant - ![Geoff Bush](https://thinklikelinq.com/uploads/2025/04/geoff.webp) ### Geoff Bush In memory of Geoff Bush, LINQ’s Lead Developer ## We’d love to _hear from you_ Whether you want to score the economic value of a process, build the case for change or AI, or simply learn more about how LINQ can help, our team is here to assist. ### Email us - [info@thinklikelinq.com](mailto:info@thinklikelinq.com) - [support@thinklikelinq.com](mailto:support@thinklikelinq.com) - [press@thinklikelinq.com](mailto:press@thinklikelinq.com) ### Call us - [0800 5467 48](tel:0800546748) (0800 LINQ IT) ### Book a conversation Want to chat further? Book a conversation with Neil. [Book a time](https://thinklikelinq.com/book-a-demo/) ## LINQ newsletter Insights on Economic Process Modelling, AI, decarbonisation and business transformation, so you can make better, faster decisions about how your organisation works. ## Want to _chat further?_ Book a conversation with Neil today, or start modelling for free with up to 150 nodes. [Not ready to sign up? Walk through a real LINQ model ](https://my.thinklikelinq.com/#/introduction) [Book a conversation](https://thinklikelinq.com/book-a-demo/) [Start modelling for free](https://my.thinklikelinq.com/#/register)