# LINQ > LINQ is the Economic Process Modelling platform. Most organisations know what their processes cost; LINQ shows what they are worth, so transformation and AI decisions rest on economic evidence. Source: https://thinklikelinq.com/ # Know what your processes are _actually worth_ Most organisations know what their processes cost. Almost none know what they are worth. LINQ models your people, systems, actions and information, and shows where each process **creates, destroys and leaves value on the table**, so transformation and AI decisions rest on economic evidence. [Try LINQ for free](https://my.thinklikelinq.com/#/register) [Book a demo](https://thinklikelinq.com/book-a-demo/) [ Walk through a real model, no sign-up needed](https://my.thinklikelinq.com/#/introduction) ![A LINQ model of a customer support process, with insights showing action time, capacity, carbon, people cost and system cost](https://thinklikelinq.com/app/model-customer-support.webp) Trusted by teams at - [![New Zealand Defence Force](https://thinklikelinq.com/uploads/2025/04/nzd-defence.png)](/customer/new-zealand-defence-force/ "New Zealand Defence Force") - [![CentrePort Wellington](https://thinklikelinq.com/uploads/2025/07/CentrePort-logo-e1753237541707.png)](/customer/centreport-wellington/ "CentrePort Wellington") - [![DocuVault](https://thinklikelinq.com/uploads/2025/04/docvault.png)](/customer/docuvault/ "DocuVault") - [![Vector AMS](https://thinklikelinq.com/uploads/2025/04/vector-2.png)](/customer/vector/ "Vector AMS") - [![Rackspace](https://thinklikelinq.com/uploads/2025/04/rackspace.png)](/customer/rackspace/ "Rackspace") - [![University of Otago](https://thinklikelinq.com/uploads/2025/04/otago.png)](/customer/university-of-otago/ "University of Otago") - [![Wow!](https://thinklikelinq.com/uploads/2025/04/wow.png)](/customer/wow/ "Wow!") [11–12 November 2026 The first LINQ Conference: a virtual event across two half days, with expert talks and guest speakers ](https://thinklikelinq.com/linq-conference/) ## See what’s new in LINQ v3.0, in _5 min_ A short tour of LINQ v3.0 and the new Economic Process Modelling screens, built into the analysis of your process models. See where the way you work creates value, and where it destroys it. [Score one of your processes](https://thinklikelinq.com/economic-process-modelling/#assessment) [More about EPM](https://thinklikelinq.com/economic-process-modelling/) [![Introduction to EPM in LINQ v3.0 (video, 5 min)](https://thinklikelinq.com/uploads/2026/10/linq-epm-introduction-video.w1280.webp)](https://www.youtube.com/watch?v=33ZwgCcr7ro) ## Cost tells you what a process spends. _EPM tells you what it’s worth._ Economic Process Modelling scores every working part of a process for its contribution to revenue, cost, risk, option value and information value. The result is the artefact executives make decisions from. Efficiency asks **“How fast, and how cheaply?”** Automate a report nobody reads and you have made waste faster. EPM asks **“What is each part worth?”** Find the steps that destroy value, and the value you create but never collect. [See how EPM works](https://thinklikelinq.com/economic-process-modelling/) [EPM vs BPM vs costing](https://thinklikelinq.com/epm-vs-bpm-vs-activity-based-costing/) *[Chart: An illustrative Economic Value Profile, with value created above the line, value destroyed below it and an unrealised cap]* Created above the line Destroyed below the line Unrealised, hatched cap ![Doug Laney](https://thinklikelinq.com/uploads/2026/09/doug-laney.jpg) **Developed with Doug Laney, the analyst who created Infonomics.** If information has economic value, so do the processes that create, use and discard it. EPM is the direct extension of that thinking. [About Doug Laney](https://thinklikelinq.com/economic-process-modelling/#credibility) ## Every component scored on what it _contributes_ Comparative scoring for directional clarity, not false precision. ### Revenue Does it help earn value from a customer or market? ### Cost and friction What does it consume, or slow without benefit? ### Risk Does it create economic risk, or protect against loss? ### Option value Does it keep future choices open, or limit them? ### Information value What reusable data does it produce? ## One platform to see what the way you work is _really worth_ ### What is LINQ? - The Economic Process Modelling platform - A living model of your people, systems, actions and information - Value, time, cost, capacity and carbon analysis - Find where value is created, destroyed and left on the table ### Why use LINQ? - Know what a change or AI investment is worth before you make it - Build business cases on economic evidence, not conviction - Give stakeholders a shared economic language - Fast to build models and start analysing ### Who is it for? Business analysts, AI implementors, Lean Six Sigma practitioners, transformation leads, enterprise and solution architects, operations managers and sustainability teams. ### How does it work? - AI generates a model of your organisation - Collaborate to refine and quantify it - Score each part through the five lenses of value - Model improvements and build the economic case ## Walk through a real LINQ model, _no sign-up needed_ LINQ captures the actions, information, roles and systems in a process, and how they connect. Step through a real model in the LINQ app to see how information flows and where queues form when capacity runs short. - Opens straight in the LINQ app, with no account or download - A guide takes you through the model one step at a time - A few minutes, at your own pace [Start the model walkthrough](https://my.thinklikelinq.com/#/introduction) [How the platform works](https://thinklikelinq.com/platform/) [ ](https://my.thinklikelinq.com/#/introduction) ## LINQ answers the questions your organisation is asking Every model becomes a set of live insights. Here are a few of the questions customers use LINQ to answer. How do costs change? What is each role’s workload and capacity? What is the impact of automation or AI? Where do queues form in this process? What information is passed between systems? How do my processes connect together? > LINQ is an experience, not just some software or a platform. It engages people, makes them feel heard, draws them into the process, creates ownership, and **almost guarantees change success.** > > “The structured models and insights are great, incredibly intuitive to build and use, but it’s the total experience which makes LINQ truly unique in the marketplace.” **Thom Hornback** Project Controls and Business Operations, Lucid Motors ![Lucid Motors](https://thinklikelinq.com/uploads/2026/11/lucid-motors-logo-white.svg) ## Measurable results across sectors [ ![New Zealand Defence Force logo](https://thinklikelinq.com/uploads/2025/04/nzd-defence.png) Public Sector ### **3,500 hours recovered** from inefficient processes Read the story ](https://thinklikelinq.com/customer/new-zealand-defence-force/)[ ![DocuVault logo](https://thinklikelinq.com/uploads/2025/04/docvault.png) Data Management ### **$140k and 8,000 hours** of operational costs saved per year Read the story ](https://thinklikelinq.com/customer/docuvault/)[ ![Vector AMS logo](https://thinklikelinq.com/uploads/2025/04/vector-2.png) Utilities ### Collapsed **80 steps down to 20** in a single process Read the story ](https://thinklikelinq.com/customer/vector/)[ ![Rackspace logo](https://thinklikelinq.com/uploads/2025/04/rackspace.png) Technology ### **1,827 hours** saved per year Read the story ](https://thinklikelinq.com/customer/rackspace/)[ ![University of Otago logo](https://thinklikelinq.com/uploads/2025/04/otago.png) Education ### **Saved 10,000 hours** of time from procurement processes per year Read the story ](https://thinklikelinq.com/customer/university-of-otago/)[ ![CentrePort Wellington logo](https://thinklikelinq.com/uploads/2025/07/CentrePort-logo-e1753237541707.png) Public Sector ### Processing an invoice has gone from **25 minutes to just 23 seconds** Read the story ](https://thinklikelinq.com/customer/centreport-wellington/) [See all customer stories](https://thinklikelinq.com/customers/) ## From complexity to an _economic case_ for change Finding where to make changes is hard when processes are complex. LINQ gives you a repeatable way through. 1 ### Model Map the information, actions, systems and people in every process, and how they connect. 2 ### Value Score each part for revenue, cost, risk, option value and information value, and see where value leaks. 3 ### Optimise Simulate changes, including AI, and compare what each option is worth before you commit resources. 4 ### Implement Execute change with confidence, up to 10x faster, with decisions grounded in economic evidence rather than guesswork. ![LINQ model insights: node counts, automated actions, action time, role time, capacity, carbon and costs](https://thinklikelinq.com/app/insights-customer-support.webp) ## See the value, and implement change _10x faster_ ### Full-scale visualisation Follow information through your organisation and assign value to every step. ### Economic Value Profile Read each process as a value ledger: what it creates, what it destroys and what it never collects. ### Optimisation mapping See instantly how information flows, and make informed decisions on the spot. ### Decision intelligence Turn insight into action by finding and resolving inefficiencies quickly. ## Trusted by teams who need certainty [ > LINQ has allowed us to recognise the true cost of wait time through our processes, mitigate that time and deliver a **better service to our customers.** **Naren Narendran** General Manager Strategic Programme Office, Vocus ](https://thinklikelinq.com/customer/vocus/)[ > LINQ helped our business identify approximately 134 wasted work hours for every Record Specialist per month, that’s **8,000 hours saved per year.** **COO** DocuVault ](https://thinklikelinq.com/customer/docuvault/)[ > Capturing process time directly from a selection of end-users **gave us certainty that our data and findings were accurate,** rather than having to justify an educated guess. **Kirsty Irvine** Senior Business Analyst, University of Otago ](https://thinklikelinq.com/customer/university-of-otago/)[ > Without LINQ, the process of understanding the value of **the opportunity to transform our business would take up to 10 times longer.** **Strategy Analyst** Vix ](https://thinklikelinq.com/customer/vix/)[ > LINQ is used in real-time during planning to **clarify and communicate opportunities** once the data landscape is understood. **Tanya Boelema** Tertiary Education Commission ](https://thinklikelinq.com/customer/tertiary-education-commission/)[ > Using LINQ, we mapped, rationalised and **collapsed a trail of processes down from 80 steps to just 20.** **Bill Miller** Gas & C&I Operations Manager, Vector AMS ](https://thinklikelinq.com/customer/vector/) ## Create value. Reduce risk. Decide with confidence. ### Strategic decision making Simulate changes to reduce uncertainty and decide faster. ### Continuous improvement Keep models current so strategies stay relevant and are executed with precision. ### Risk management Quantify the impact of potential changes in a simulated environment. ### Communication and engagement Show how roles and decisions affect outcomes, and build shared accountability. ### Strategic planning Find under-used assets and align resources with objectives for the best return. ### Evidence-based transformation Assess the returns of proposed changes before you plan and forecast. ### Stakeholder value Align change with the needs of customers, shareholders and employees. ### Agile responses Respond quickly to change with a clear view of how adjustments land. ## Ideas on value, change and information [ 3 September 2026 · Digital Disruption ### Your Transformation Business Case is Missing Most of the Economics When a business analyst proposes changing a process, one question tends to arrive quickly: How much money will this save? Cortney Pagel, Senior Business Analyst and Change Manager at Arcadia,… ](https://thinklikelinq.com/your-transformation-business-case-is-missing-most-of-the-economics/)[ 13 August 2026 · Digital Disruption ### Efficiency Tells You What a Process Costs. It Won’t Tell You What It’s Worth Thom Hornback has spent two decades running large implementation projects inside big organisations. Six Sigma black belt, PMP, and someone who thinks hard about the people side of change. When he… ](https://thinklikelinq.com/efficiency-tells-you-what-a-process-costs-it-wont-tell-you-what-its-worth/)[ 14 July 2025 · Digital Disruption ### Key Questions Board Members Ask CEOs About AI Implementation We are hearing that CEOs are under increasing pressure from their Boards to create plans for the implementation of Artificial Intelligence hashtag#AI in their organisations.Here are some of the key… ](https://thinklikelinq.com/key-ai-questions-asked-by-boards/) [Read the blog](https://thinklikelinq.com/blog/) ## See what your processes are _actually worth_ Bring one process that matters and we will score it with you, or start modelling for free with up to 150 nodes. [Not ready to sign up? Walk through a real LINQ model ](https://my.thinklikelinq.com/#/introduction) [Score one of your processes](https://thinklikelinq.com/economic-process-modelling/#assessment) [Start modelling for free](https://my.thinklikelinq.com/#/register)