Data should be easy to understand and put to good use. Our mission is to close the gap between strategy and execution, giving businesses the tools they need to turn complex information into real results. With our intuitive platform and expert support, we help teams move faster, work smarter, and stay ahead of the game.
LINQ started because we saw a problem—businesses were drowning in data but struggling to connect the dots. Founder Neil Calvert saw firsthand how organisations struggled to connect data capture and store business value. In response, he developed the concept of an information supply chain (ISC) to model how data flows through a business, referencing existing content, actions, and outcomes to highlight inefficiencies and opportunities.
At a Gartner event, discussions about business transformation resonated with LINQ’s approach. Without realising it at first, we were building a Digital Twin of the Organisation (DTO), a concept that has since become central to our mission.
Within 100 days we had a clear vision and a proof of concept. We had turned our idea into a working platform, launching our Minimum Lovable Product (MLP). Early adopters provided critical feedback, helping refine the system. Over time, LINQ has evolved to help organisations model their current state, envision future possibilities, and test assumptions before making costly changes.
Behind LINQ is a passionate team of experts dedicated to helping businesses thrive in an increasingly digital world. With diverse backgrounds in data analysis, business transformation, and technology, our team brings a wealth of knowledge and experience to every challenge. We are problem-solvers, innovators, and collaborators committed to delivering solutions that make a difference.
We’d love to hear from you! Whether you’re looking to optimize your business processes, explore Digital Twin technology, or simply learn more about how LINQ can help, our team is here to assist.