At the first LINQ Conference, spend two free online half days with the people who quantify change in time, cost and capacity. See Economic Process Modelling (EPM) and AI live in LINQ, hear real customer results, and leave ready to make your own case.
Register freeThis year's conference doubles as a first look at where LINQ is heading, not just where it's been.
See how EPM data goes into your model and comes straight back out as insight. The 'What is Economic Process Modelling and how does it work?' session with Ian Clarke and Antony Williams shows exactly how to capture the value metrics and see the results, whether you're the one entering the data or the one using it to make a call.
Before you commit a dollar to an AI initiative, you can model it first. Build a model of what changes when AI comes into a process, compare it against how things work today, and use that comparison to build a roadmap grounded in strategy and ROI rather than hype. John Baigent from Attune Solutions shows how this plays out in practice in his session, Pattern Intelligence.
Across both days you'll see live demonstrations of LINQ mapping how people, systems and information connect end to end.
The heat highlights exactly where work backs up, so you can see cost, time and capacity pressure at a glance, and model the fix before you commit.
Data, Analytics and AI advisor, researcher and author
Doug Laney is the person who put a name to the value of information. He originated infonomics, wrote the bestselling book of the same name, and followed it up with Data Juice: 101 Real-World Stories of How Organisations Are Squeezing Value from Available Data Assets. He's a three-time Gartner thought leadership award winner, a World Economic Forum advisor, a Forbes contributing author, and co-chairs the annual MIT Chief Data Officer Symposium.
Most organisations still measure their processes on cost alone, which is why so many transformation programmes, AI included, run on conviction rather than economics. Doug's keynote introduces Economic Process Modelling (EPM), a way of reading every process as an asset factory that produces revenue, reduces risk, creates options and generates information, not just cost.
Why attend: measure what a process costs, and you can run it. Establish what it's worth, and you can decide whether it should exist at all, be amplified, or be torn out. This talk is the economic foundation for everything else on the agenda.
Wing Commander, Deputy Director Information Warfare, Information Command, NZDF
Carolyn Pezaro is Deputy Director Information Warfare within Information Command, New Zealand Defence Force (NZDF), and a Registered Psychologist with more than 20 years' service. She's held operational and leadership roles across deployments to Timor-Leste, Solomon Islands, Syria and Israel, including service as a United Nations Military Observer.
As technology, social media and AI reshape the information environment, the human mind has become a contested space. Caro explores how state and non-state actors work to influence perception and decision-making, and what that means for organisations trying to build genuine cognitive security.
Why attend: a rare, defence-informed take on information as both an asset and a risk, from someone who deals with it at a national level.
e-Judiciary Adviser to the Chief Justice of Papua New Guinea, Longitude 174 Limited
Alison Holt is an internationally recognised expert in data governance, with a career spanning director, general manager, research fellow and virtual CIO roles. She's authored three books on IT and data governance and has spent the last eight years as e-Judiciary Adviser to the Chief Justice of Papua New Guinea.
In this interview session, Alison talks through the realities of building digital justice systems: what it takes to design services for one of the most complex, highest-stakes sectors there is, why a digital twin matters for planning, and how her team came to map the Constitution of Papua New Guinea itself.
Why attend: a genuine case study in applying digital and process thinking to an environment where the stakes could not be higher, and proof these ideas hold up well beyond the corporate world.
Pick and choose across two tracks: real customer and partner stories for anyone judging the return, and hands-on LINQ sessions for the people doing the modelling.
Utilities are being asked to modernise faster while managing ageing infrastructure, workforce turnover, fragmented systems and pressure to prove the value of transformation. This session shows how WDI rapidly adopted LINQ and put it into live client delivery, with examples from its work with Xcel Energy and Discount Tire. Christian brings the utility transformation perspective, while Natasha shows how a business analyst with limited previous LINQ exposure learned the platform quickly and used it to map workflows, find bottlenecks and support solution design.
Key takeaways
Christian Schroeder is Director of Growth at WDI, a Division of NV5, where he helps utilities strengthen the systems, data and workflows that drive safety, reliability and customer affordability. With more than 20 years across utility operations, technology integration and operational transformation, his work spans utility data remediation, GIS modernisation, workflow redesign, process automation, and ADMS and digital twin readiness. A background in project leadership, Lean Six Sigma and large-scale utility programmes shapes his practical approach.
The department signed up to an SLA that looked easily achievable, built around a report thought to take eight hours to create. But business intelligence was measuring completion, not effort, and LINQ surfaced some uncomfortable insights about what the process really involved.
Key takeaways
Why attend: understand the importance of understanding a process and its variations before agreeing to KPIs and SLAs.
A business analyst since the last century and a long-term LINQ user, Frazer has a background in banking, energy, education and justice, with management and leadership roles alongside keeping his hands dirty actually doing the work. He lives with his wife, Trudy, in Greytown, about an 80-minute drive north of Wellington.
AI is pattern recognition, and so is your team, if you look closely enough. Before you build AI into a business, you need to see the patterns already running it. Using a real current-state mapping project in LINQ, John shows what current state really looks like once it's mapped properly, then how to design a future state with AI built in from the start, so the ROI is something you can trace, not just claim. Along the way he names three failure patterns that show up whenever organisations skip mapping and go straight to AI: Provenance Reflex, Accountability Drift and Context Drag.
Why attend: if your AI investment doesn't have a traceable line back to a real process and a real decision, this session shows why that always starts with mapping the patterns first, not buying the technology.
John Baigent is co-founder of Attune Solutions, a people-first AI transformation consultancy based in New Zealand. Before Attune, he spent 23 years in senior roles in the primary sector, has run a business growth consultancy for more than 20 years, and co-founded Contrast Technologies, providing managed IT to Canterbury schools. An early adopter of LINQ, John has used it for years to map organisational complexity, and now helps boards and owner-operators design AI into the future state of their business rather than adding it as an afterthought.
Most organisations map their processes, but few understand what those maps are actually worth. Drawing on 10 years of hands-on LINQ modelling, Jovita reframes modelling as a way to see the economic value moving, and getting lost, inside your information flow. Using the Economic Process Modelling framework and examples from utility operations that translate across industries, she shows how to turn a static LINQ diagram into a decision-driving tool that quantifies waste, risk and opportunity.
Key takeaways
Jovita Roy is a senior consultant with more than 30 years of experience in utility GIS transformation, business process modelling and organisational change management. For the past 10 years she has applied LINQ's information-flow modelling methodology to help organisations move from static process maps to actionable business insight, translating complex operational data into clear, decision-ready frameworks. She is based in Fort Worth, Texas.
Every organisation carries heirloom work: reports, reconciliations and routines handed from one person to the next long after anyone remembers why. It never appears in a budget, because it hides inside job descriptions and goodwill. Take one real (anonymised) case: a monthly report that took 20 hours to build, was read by two people and had no link to strategy. When it was retired, nobody noticed.
Rebuilt in LINQ, Kirsty shows the moment heirloom work becomes undeniable: the map fills in, and one output sits apart from everything else, with nothing depending on it. "We've always done it this way" stops being a debate and becomes a fact on screen.
Key takeaways
Why attend: because the most expensive work in your organisation may be the work nobody remembers asking for.
Customer session
Another customer story is being finalised now and will be published here shortly.
Start from a blank screen and watch structure build in real time, then pick up the practical tips that make modelling faster: rework, alternative paths, loops, volume, scenarios and navigation. A no-experience-needed way into LINQ, and a good warm-up before the deeper sessions.
Business analyst skills are about to be in serious demand. Learn how to add LINQ to your toolkit, extend your impact, and sell your insights upward to the leaders who need them.
The value metrics behind EPM, how they live inside LINQ, and how to see the results in Insights. Built for the curious, whether you're capturing the data or making the decision.
Session times, running order and the remaining speakers are being locked in now. Register today and we'll send you the full programme as soon as it's released.
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11 & 12 November 2026 · Free · Fully virtual
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